SIZMEK RESEARCH

How to Harness Trends Online

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With consumer attention more elusive than ever, brands must detect hot spots where consumers are focusing their attention and advertise there in real time.

How to Harness Trends Online will show you how.

In addition to attributes such as brand safety, viewability, and weather, the powerful Peer39 algorithm can now detect trends on the internet. This new research will give you a detailed analysis of how it works, why it’s important, and how to use it to target your advertising for optimal relevance, reach, recall, and awareness.

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